Law Marketing Monitor

Law Marketing Monitor

Monitoring the Marketing of Law Firms in the Digital Age

Gyi Tsakalakis

When you boil it down, long-term search visibility comes down to writing great search-mindful content on a quality content management system and developing strategies to get your great content in front of people who are ready, willing, and able to link to it. I am excited to share what my experience has taught me about technology and the Internet as they relate to practicing law, as well as marketing and managing a law firm.

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Better Lawyer Blogging

Posted in Blogging, SEO
By now, you should know how well blogs can work for lawyers. It should also be fairly obvious that “how well they work” depends on how “good they are.” You’ve probably heard the, “if you write, they will come” crowd preaching online publishing for years now. Honestly, this is pretty crappy advice. Not because it’s… Continue Reading

Is Any of this Working?

Posted in Marketing
Years ago (say 2008), most of my conversations with lawyers about the web went something like this: Lawyer: People will never use the internet to hire a lawyer. Me: They already are. Lawyer: Bah, you’re full of it. Now, the conversations are slightly different. Most lawyers “get” the fact that people use the internet, search… Continue Reading

Law Firm SEO Website Marketing Checklist

Posted in Marketing
Have you considered the marketing consequence of your website domain selection? Is the website content and structure properly organized? Is the website’s hosting causing issues with search performance (i.e. speed, location, etc)? Are there any technical issues limiting the site’s performance in search engine results? Are there additional client development campaigns that might be leveraged… Continue Reading

Law Firm SEO Analytics Shortcut

Posted in SEO
Use this Google Analytics shortcut to better understand the effectiveness of your law firm’s SEO activities. Let’s assume you run a local consumer-facing (PI, criminal, bankruptcy, etc) law practice. Let’s further assume that at least some of your business comes from people who use search engines to find lawyers like you. If you’re responsible for… Continue Reading

Actionable SEO Dashboards for Lawyers

Posted in SEO
Do you monitor the web analytics for your law firm? What dashboards have you created? Here are some thoughts on creating actionable SEO dashboards in Google Analytics that will better help you understand the meaningful traffic to your site(s) and blog(s).… Continue Reading

Stop It!

Posted in Marketing
Stop pretending you’re a web designer. Do you have a background in design? Do you have years of experience designing and developing websites for lawyers? For business? For anyone? Stop pretending you do. Stop telling yourself that your sites are “good enough.” Stop using crappy stock legal imagery. Stop blending in with all of the… Continue Reading

Building Authority

Posted in SEO
Authority Machine Let’s say you’re researching something related to a legal matter. As a lawyer, you probably do this all the time. You research case law and statutes. Depending on the task, you might turn to another lawyer you hold in high-esteem. You might refer to a treatise on the subject. You might hire a… Continue Reading

Law Firm SEO Services and Rankings

Posted in SEO
No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page… Continue Reading

Leave a Review, Win a Prize!

Posted in Law Firm Internet Marketing, SEO
If attracting visitors from local search results is part of your legal marketing strategy, you probably know the importance of acquiring positive reviews on your Google+ Local Pages. Which may lead you to conclude that you should solicit Google+ endorsements from clients and colleagues. Of course, most lawyers are limited as to how they can… Continue Reading

15 Internet Marketing Verbs

Posted in Marketing
The internet is an amazing tool for communicating. And we’re still just learning many of the ways that we can use it to do stuff. One area in which the internet has, and continues to, excel is in business development. But in order to take advantage of the internet for your law firm, you have… Continue Reading

On The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising

Posted in Ethics, Law Firm Internet Marketing, Law Firm Websites, Marketing
Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have recently been described. And as I wrote in Solely Social or Used to Promote?, they demonstrate a fundamental lack of understanding about how we communicate. You see, the Florida Bar would prefer to… Continue Reading

The Role of the Web and Word of Mouth Referrals

Posted in Law Firm Internet Marketing, Marketing, Professional Reputation
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer “word of mouth referrals.” Which makes sense. A lawyer develops a relationship with her client, provides great service, and when that client’s friends or family needs a lawyer, the client is motivated to refer people they know to… Continue Reading

Legal Services Consumers & The Internet

Posted in Law Firm Internet Marketing, Local, Marketing, Professional Reputation, SEO
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the differences between interruption and inbound marketing, I thought it worth applying these concepts to some ways legal services consumers use… Continue Reading

Social Media & The Real World

Posted in Networking, Social Media
Think using social media platforms like Twitter, Facebook, and LinkedIn is alienating us from real-world interaction? Think again. In a January 2011 Pew study: 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in… Continue Reading

Links: Think Magnets, Not Hay

Posted in Law Firm Internet Marketing, Marketing
In light of Google’s recent “Farmer’s Update”, farming themes have been running rampant throughout the online marketing community. So I figure, what’s one more. If you’ve ever spent any time online (or even using email), someone has probably told you that you need links to your website in order to “rank better in google.”  Next,… Continue Reading

Down On The Farm

Posted in Law Firm Internet Marketing, Law Firm Websites, Professional Reputation, Search Engine Optimization
Green Acres we are here! Have you been content farming? Your website (and professional reputation) may be suffering. If you follow what’s going on in the world of search engine marketing, you likely have heard something about Google’s Recent Panda-Farmers-Content Update: Many of the changes we make are so subtle that very few people notice… Continue Reading