Law Marketing Monitor

Law Marketing Monitor

Monitoring the Marketing of Law Firms in the Digital Age

Category Archives: Law Firm Internet Marketing

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Leave a Review, Win a Prize!

Posted in Law Firm Internet Marketing, SEO
If attracting visitors from local search results is part of your legal marketing strategy, you probably know the importance of acquiring positive reviews on your Google+ Local Pages. Which may lead you to conclude that you should solicit Google+ endorsements from clients and colleagues. Of course, most lawyers are limited as to how they can … Continue Reading

On The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising

Posted in Ethics, Law Firm Internet Marketing, Law Firm Websites, Marketing
Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have recently been described. And as I wrote in Solely Social or Used to Promote?, they demonstrate a fundamental lack of understanding about how we communicate. You see, the Florida Bar would prefer to … Continue Reading

The Role of the Web and Word of Mouth Referrals

Posted in Law Firm Internet Marketing, Marketing, Professional Reputation
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer “word of mouth referrals.” Which makes sense. A lawyer develops a relationship with her client, provides great service, and when that client’s friends or family needs a lawyer, the client is motivated to refer people they know to … Continue Reading

Legal Services Consumers & The Internet

Posted in Law Firm Internet Marketing, Local, Marketing, Professional Reputation, SEO
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the differences between interruption and inbound marketing, I thought it worth applying these concepts to some ways legal services consumers use … Continue Reading

Choosing A Domain Name For Your Law Firm

Posted in Law Firm Internet Marketing, Law Firm Websites, Search Engine Optimization
Choosing a domain name is an important decision when setting up your website.  The domain you choose has far reaching implications extending from your visibility in search results to your use of the domain in offline advertising and marketing.  Unlike in the offline, brick-and-mortar world, websites don’t offer any visual cues about what exactly they … Continue Reading

3 Crucial Facebook Security Adjustments Lawyers Should Consider

Posted in Law Firm Internet Marketing, Professional Reputation, Social Media
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends, … Continue Reading

Links: Think Magnets, Not Hay

Posted in Law Firm Internet Marketing, Marketing
In light of Google’s recent “Farmer’s Update”, farming themes have been running rampant throughout the online marketing community. So I figure, what’s one more. If you’ve ever spent any time online (or even using email), someone has probably told you that you need links to your website in order to “rank better in google.”  Next, … Continue Reading

Down On The Farm

Posted in Law Firm Internet Marketing, Law Firm Websites, Professional Reputation, Search Engine Optimization
Green Acres we are here! Have you been content farming? Your website (and professional reputation) may be suffering. If you follow what’s going on in the world of search engine marketing, you likely have heard something about Google’s Recent Panda-Farmers-Content Update: Many of the changes we make are so subtle that very few people notice … Continue Reading

An Important Part Of Your Blog Posts You Probably Are Ignoring

Posted in Law Firm Internet Marketing, Law Firm Websites
It’s common knowledge amongst bloggers that crafting an interesting, catchy headline can help to increase the click-throughs and readership of your article.  It’s also well known that incorporating photos into your posts is a great way to grab your reader’s attention (If this wasn’t well-known to you then it is now).   But there is … Continue Reading

Teaching Is The New Marketing

Posted in Law Firm Internet Marketing, Marketing
I’ve been reading a book called Rework by the founders of 37Signals (creators of Basecamp an online project management software).  They have a refreshing view and approach to running a small business. In one section of the book the authors discuss the concept of out-teaching the competition.  The idea is that through education-based marketing, you can … Continue Reading

Law Firm Testimonials And Law Firm SEO

Posted in Ethics, Law Firm Internet Marketing, Law Practice Management, Local, Search Engine Optimization
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews… Continue Reading

It’s really just the rules of dealing with people in the real world, translated online.

Posted in Law Firm Internet Marketing, Legal Technology, Networking
While it’s well-over 2 years old, NYT Small Business writer, Kermit Pattison’s post Managing an Online Reputation, remains one of the most insightful articles on the subject of building and nurturing your business and your professional reputation online: Your customers are talking about you — and the whole world is listening. In the time since … Continue Reading