Making great stuff for the web is becoming more and more central to business development. Effective content assets speak to an audience at varying stages of the business development process. In other words, they supply an audience’s demand for information whether it be researching a topic or preparing to hire. I recently came across this … Continue Reading
If attracting visitors from local search results is part of your legal marketing strategy, you probably know the importance of acquiring positive reviews on your Google+ Local Pages. Which may lead you to conclude that you should solicit Google+ endorsements from clients and colleagues. Of course, most lawyers are limited as to how they can … Continue Reading
I read this terrific article yesterday on How To (and not to) Work With A Designer. The article is chock-full of good advice that really hit home for me based on my experience working on web design projects. I would like to share a few of the suggestions that should be top of mind for … Continue Reading
Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have recently been described. And as I wrote in Solely Social or Used to Promote?, they demonstrate a fundamental lack of understanding about how we communicate. You see, the Florida Bar would prefer to … Continue Reading
Gorillas are the largest extant species of primates. Adult males, also called silverbacks, range in height 1.65–1.75 metres (5 ft 5 in–5 ft 9 in), and in weight 140–200 kg (310–440 lb). Occasionally, a silverback of over 1.8 metres (5 ft 11 in) and 230 kg (510 lb) has been recorded in the wild. Obese … Continue Reading
I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights… Continue Reading
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer “word of mouth referrals.” Which makes sense. A lawyer develops a relationship with her client, provides great service, and when that client’s friends or family needs a lawyer, the client is motivated to refer people they know to … Continue Reading
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the differences between interruption and inbound marketing, I thought it worth applying these concepts to some ways legal services consumers use … Continue Reading
If you have a law firm website you are using to drive in new leads and revenue, it’s important to make sure you are maximizing conversion on the site. In other words, you need your visitors to call, email, request a free guide download, etc. The best way to do this is to make sure … Continue Reading
Choosing a domain name is an important decision when setting up your website. The domain you choose has far reaching implications extending from your visibility in search results to your use of the domain in offline advertising and marketing. Unlike in the offline, brick-and-mortar world, websites don’t offer any visual cues about what exactly they … Continue Reading
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends, … Continue Reading
In light of Google’s recent “Farmer’s Update”, farming themes have been running rampant throughout the online marketing community. So I figure, what’s one more. If you’ve ever spent any time online (or even using email), someone has probably told you that you need links to your website in order to “rank better in google.” Next, … Continue Reading
As the world becomes more connected, the value of trust, authenticity, and credibility is rising sharply. But who can you trust? A recent Travelzoo study in the UK seems to indicate that 81% of vacation planners base choice of hotel on web reviews. However, it’s been very well-known, for quite some time, that a significant … Continue Reading
As reported by The New York Times: Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only … Continue Reading
Green Acres we are here! Have you been content farming? Your website (and professional reputation) may be suffering. If you follow what’s going on in the world of search engine marketing, you likely have heard something about Google’s Recent Panda-Farmers-Content Update: Many of the changes we make are so subtle that very few people notice … Continue Reading
While people go online for a variety reasons, at one time or another, most people will probably use the Internet to solve a problem. In fact, aside from consuming news & stalking your friends on facebook, I would venture to guess that some form of problem-solving is probably contributes to a great deal of Internet … Continue Reading
While more and more law firms are making investments into online legal marketing products and services, too many are “jumping the gun”. In order to be effective, online legal marketing must be strategic. While becoming the next legal content farm may generate some traffic for your firm, this isn’t a long-term strategy. Before you buy … Continue Reading
It’s common knowledge amongst bloggers that crafting an interesting, catchy headline can help to increase the click-throughs and readership of your article. It’s also well known that incorporating photos into your posts is a great way to grab your reader’s attention (If this wasn’t well-known to you then it is now). But there is … Continue Reading
I’ve been reading a book called Rework by the founders of 37Signals (creators of Basecamp an online project management software). They have a refreshing view and approach to running a small business. In one section of the book the authors discuss the concept of out-teaching the competition. The idea is that through education-based marketing, you can … Continue Reading
While there is little question that social signals influence search, specifically how social media signals will impact traditional seo factors is still largely in flux… Continue Reading
One of our current clients had hired a company to perform Google Maps search optimization prior to coming on board with AttorneySync. The company had been working with our client for 6 months or so prior to the start of our relationship. According to the firm, the results from the local campaign hadn’t been very … Continue Reading
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews… Continue Reading
I came across this really interesting video called “The Thank You Economy: How Business Must Adapt To Social Media”. (Advisory, some explicit language in video) The talk brought up some really fascinating points about the way we market our services and the changes that are happening as we speak… Continue Reading
While it’s well-over 2 years old, NYT Small Business writer, Kermit Pattison’s post Managing an Online Reputation, remains one of the most insightful articles on the subject of building and nurturing your business and your professional reputation online: Your customers are talking about you — and the whole world is listening. In the time since … Continue Reading
