Video marketing has become very popular with lawyers.  While some excel at video marketing for law firms, others have, well, let's just say they have been less effective.

If you decide that video marketing is right for you, it's usually best to talk with a couple experienced video marketing agencies.

In addition to producing a professional, high-quality, and informational-based video, you will also want to make sure that your production company has at least some familiarity with video marketing on the web.

While many companies may be able to produce videos of high production quality, there are far fewer that are experienced with best practices related to video crawling and indexing by search engines.

Here are some quick tips from Google's Webmaster Central Blog on three best practices that address some of the most common problems found when crawling and indexing video content:

• Best Practice 1: Verify your video URLs are crawlable: check your robots.txt
• Best Practice 2: Tell us what countries the video may be played in
• Best Practice 3: Indicate clearly when videos are removed -- protect the user experience

In addition to demonstrating your expertise and engaging your target audience, video web marketing can increase your firm's Internet visibility.

Search engines, like Google, are giving increased visibility to universal search results, including video.

Furthermore, using videos on various profiles listings like Google Places and Avvo, will increase the effectiveness of those profiles and can even increase their visibility.

There can be no doubt that video search visibility is on the rise.  By following these best practices, you can maximize the effectiveness your law firm videos will have online and get the most bang for your video marketing buck.