Finding the right keywords for your law firm is one of the foundational components to successful web strategy. While brainstorming, talking to clients, and using the Google Keyword Tool are all great places to start, going beyond these tools can provide a competitive advantage in terms targeting search phrases for which there is volume and less competition. Thanks to Kristi Hines at Search Engine Journal for, "7 Keyword Suggest Tools Beyond Google."

Kristi provides 7 suggest tools that can help you identify additional keywords for your law firm web strategy that both have volume and are relevant, at least in the eyes of the search engines.

When using the suggest tools, you should try many combinations of relevant keywords. Don't stick with your primary head terms. Think like your potential clients. What are they looking for online? For example, if you're an injury attorney, use the suggest tools to suggest keywords related to specific injuries that are commonly faced by your clients. If you're a criminal defense attorney, use terms related to specific charges or phases of the case. Think about what issues your potential clients would be researching online and incorporate those terms into your keyword strategy.

Always keep in mind that as many as 25% of the searches performed each day have never been performed before. User search behavior varies wildly from user to the next. Don't miss out on great opportunities for potential clients by solely focusing on head terms or only the terms that you would use to search for a lawyer.