Law Marketing Monitor - Sun Tzu on Strategy Vs. Tactics - Comments http://www.lawmarketingmonitor.com/ Law Firm Internet Marketing, Websites, SEO & Technology for Attorneys en Copyright 2011 Wed, 20 Jul 2011 11:03:25 -0600 Wed, 20 Jul 2011 11:03:25 -0600 http://www.sixapart.com/movabletype/?v=4.32-en http://blogs.law.harvard.edu/tech/rss Franko Mayorga The above comment is right on the money. It used to be if you wanted a lawyer you would sift through the Yellow Pages. Now you can have a blog representing your company that is dynamic. It can be linked to Facebook or Twitter for Real Time Indexing (RTI).

Now you can have a blog that is connected to the world and your geo specific area. It is always changing and providing your clients with current and topical information.

Here is fallacy with all of this and those with websites on the 1st page of Google search ought to beware. A blog can over take an authority website on the 1st page. Using a blog like Blogger with a high PR can push its way to the top 5 searches via Google in a very short time. Google Black Hat World and you will see the competition is about 9,930,000. You will see our Hubpage in either the #2 or #3 position. You may also see our Facebook. In fact, on two pages for the keyword "black hat world" we have 7 positions for that client!

Some of you may think that having a blog on the blog on the 1st page is no big deal. Your wrong! Even if you have a website on the 1st page having a blog to compliment it is a very smart and strategic method of getting your competition "off" the 1st page. And that blog can drive traffic to your main site and give Google juice!

I created a Hubpage for a customer and in 4 months that Hubpage has a PR3 and ranks just below the main "authority" site of my customer! That customer is internet savvy and knows the value of creating blogs to compliment his website. In addition the Face book and Twitter accounts also show up on the 1st page frequently. So often he "dominates" the 1st page with 5 or more positions!

One last thing you have to be cognizant about is Google's new algorithm targeting Latent Semantic Indexing (LSI) Why? Well Google's new algorithm can blindside a website which is not following that them. And new website owners who pay attention to LSI can have their website catapulted not only to the 1st page, but in the top 5 of the Search Engine Results (SERPs), in a short time.

Do not under estimate the value of Web 2.0 and Web 3.0 properties arsenal of Search Engine Optimization tools to dominate your competition and drive massive traffic to your website and business. And do not turn you back on Google's new LSI algorithm

]]> http://www.lawmarketingmonitor.com/law-firm-internet-marketing/sun-tzu-on-strategy-vs-tactics/#19852 http://www.lawmarketingmonitor.com/law-firm-internet-marketing/sun-tzu-on-strategy-vs-tactics/#19852 Law Firm Internet Marketing Wed, 01 Sep 2010 07:00:00 -0600 Jeff Berman