I came across this interesting video from Dan Ariely. The video discusses how we derive meaning from the work that we do. More specifically, it points out that without a sense of growth, purpose, and progress work is unmeaningful and people become disenfranchised. It’s always been my belief that motivation fades quickly when you are … Continue Reading
I think most solos and small business owners feel the same pain. You’ve got more things to do than time to do them. Sometimes it’s almost paralyzing. Projects and to-do lists grow to the point that work either becomes inefficient, sloppy, or worse yet important projects or tasks get ignored completely. It doesn’t have to … Continue Reading
As the web and search engines continue to become more local and social, more and more small business owners are understanding the benefits of online customer reviews. Online customer reviews can serve as the difference-maker for consumers in choosing between products and services online. Further, these online reviews are playing an increasing role in search … Continue Reading
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews… Continue Reading
I came across this really interesting video called “The Thank You Economy: How Business Must Adapt To Social Media”. (Advisory, some explicit language in video) The talk brought up some really fascinating points about the way we market our services and the changes that are happening as we speak… Continue Reading
As the legal services climate continues to undergo rapid changes, now more than ever, is the time for lawyers to be thinking about the future. In his Law Practice Tips Blog, Jim Calloway talks the future of lawyering: While doing my annual review of the year in law office management and technology, my focus kept … Continue Reading
I got up early today and started to crank out some work. I was motivated because today was a day I didn’t have to speak with co-workers or talk to our clients. I could sit down and just get some stuff done. I came across a great talk by Jason Fried, the co-founder of 37Signals … Continue Reading
I’m a huge fan of defense. I always find myself cheering for teams that play great defense. I draft defensive players in my fantasy football league much earlier than I probably should. My favorite college football player is Charles Woodson. And so, in the spirit of great defense, I want to discuss playing professional reputation … Continue Reading
photo © 2008 smlp.co.uk | more info (via: Wylio) I was speaking with an attorney last week that had called to inquire about SEO services for his firm. His firm concentrated mostly on bankruptcy and debt issues. He was tired of the bankruptcy work and wanted to move into a much more specialized, “new” niche … Continue Reading
Marketing a law firm is difficult. You work hard to build relationships and provide good service so you get word of mouth referrals. You attend networking events and seminars. You pour money, time, and resources into your web presence and blog so that people with legal issues reach out to contact you. You finally hit … Continue Reading
I came across a quote from John Cleese reflecting on the open and closed thinking modes we all operate in. “We all operate in two contrasting modes, which might be called open and closed. The open mode is more relaxed, more receptive, more exploratory, more democratic, more playful and more humorous. The closed mode … Continue Reading
I stumbled upon an interesting post on the Psychology Today blog. The post was an excerpt from an interview with Lynn Parker the author of The Reluctant Entrepreneur. In the post, the interviewer asks what the difference is between a reluctant entrepreneur and a typical entrepreneur. Lynn explains: There’s a mind-set in most entrepreneurs that … Continue Reading
My business partner always likes to say that sometimes people have to “touch the stove” in order to learn. For those who haven’t heard the expression, what he means is that you can tell a person a stove is hot and not to touch it. Some might heed the warning and stay away. However, a … Continue Reading
Great post by Nancy Myrland on the “s” word. Nancy writes: I’ve been working in legal, professional services and other service-based marketing for a long time. Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services. It somehow feels dirty, slimy, something others do, but not … Continue Reading
I came across this post at Positive Psychology News called Why Riches are not Equivalent to Happiness. The post discusses the relationship between money and happiness. In the article, Timothy So writes: To further elaborate on why the riches are not equivalent to happiness, I adopt the approach used by Daniel Kahneman, winner of the … Continue Reading
What Is The Perceptual Contrast Effect? Changingminds.org offers us the following description of the perceptual contrast effect: When we make decisions, we tend to do it by contrasting between the decision item and reference items. When two things appear close to one another, we will tend to evaluate them against one another more than against … Continue Reading
I would venture to guess that the majority of attorneys out there aren’t trying to sell their services based on price. Your goal shouldn’t be to offer the cheapest services in town for a number of good reasons. However, an issue lawyers face is that most people don’t have a good sense of what quality … Continue Reading
Seth Godin wrote a post the other day entitled Betting on smarter (or betting on dumber). In the post he explains the following: Marketers fall into one of two categories: A few benefit when they make their customers smarter. The more the people they sell to know, the more informed, inquisitive, free-thinking and alert they are, … Continue Reading
