Law Marketing Monitor

Law Marketing Monitor

Monitoring the Marketing of Law Firms in the Digital Age

Category Archives: Local

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Legal Services Consumers & The Internet

Posted in Law Firm Internet Marketing, Local, Marketing, Professional Reputation, SEO
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the differences between interruption and inbound marketing, I thought it worth applying these concepts to some ways legal services consumers use… Continue Reading

Client Review Sites

Posted in Law Practice Management, Local, Search Engine Optimization, Social Media
As the web and search engines continue to become more local and social, more and more small business owners are understanding the benefits of online customer reviews. Online customer reviews can serve as the difference-maker for consumers in choosing between products and services online. Further, these online reviews are playing an increasing role in search… Continue Reading

Law Firm Testimonials And Law Firm SEO

Posted in Ethics, Law Firm Internet Marketing, Law Practice Management, Local, Search Engine Optimization
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews?… Continue Reading

Better Local Law Firm Web Visibility

Posted in Local
Now that Google has gone Place Search, increasing your law firm’s visibility for localized searches is more important than ever. While many of the traditional law firm web strategies remain critical (i.e. building authoritative back links), getting citations, or references, to your firm from various business data providers must now take an even greater priority.… Continue Reading

Don’t Be A Bull In The Google Places China Shop

Posted in Law Firm Internet Marketing, Local, Search Engine Optimization
Increasing visibility in Google Places is, or at least should be, on the minds small business owners, including legal professionals. Unfortunately, Google Places isn’t the most user-friendly service that Google provides. In fact, it can be a nightmare. We’ve heard several horror stories about high visibility Google Places listings completely disappearing into local listing obscurity.… Continue Reading

Guidelines For Adding Your Law Firm To Google Places

Posted in Law Firm Internet Marketing, Local
One of the most important places for your law firm to “get found” online is within Google’s local business listings called Google Places. However, like law firm websites, Google doesn’t treat all local law firm listings the same.  Luckily, Google provides several quality guidelines and best practices for claiming, completing, and optimizing your law firm’s… Continue Reading

Google Places Changes Could Impact Your Law Firm’s Search Visibility

Posted in Local, Search Engine Optimization
Earlier this month, Linda Buquet of Catalyst eMarketing made an interesting discovery with regard to some testing Google is doing with its local search results.  While these tests currently appear to be in only the experimental stage, as you will see, if these changes go “google-wide” they may have a significant impact in your law… Continue Reading