Stop pretending you’re a web designer. Do you have a background in design? Do you have years of experience designing and developing websites for lawyers? For business? For anyone? Stop pretending you do. Stop telling yourself that your sites are “good enough.” Stop using crappy stock legal imagery. Stop blending in with all of the … Continue Reading
I read this terrific article yesterday on How To (and not to) Work With A Designer. The article is chock-full of good advice that really hit home for me based on my experience working on web design projects. I would like to share a few of the suggestions that should be top of mind for … Continue Reading
The internet is an amazing tool for communicating. And we’re still just learning many of the ways that we can use it to do stuff. One area in which the internet has, and continues to, excel is in business development. But in order to take advantage of the internet for your law firm, you have … Continue Reading
Silly. Child-like. These are just a couple of ways The Florida Bar Guidelines for Networking Sites Approved by The Standing Committee on Advertising have recently been described. And as I wrote in Solely Social or Used to Promote?, they demonstrate a fundamental lack of understanding about how we communicate. You see, the Florida Bar would prefer to … Continue Reading
Gorillas are the largest extant species of primates. Adult males, also called silverbacks, range in height 1.65–1.75 metres (5 ft 5 in–5 ft 9 in), and in weight 140–200 kg (310–440 lb). Occasionally, a silverback of over 1.8 metres (5 ft 11 in) and 230 kg (510 lb) has been recorded in the wild. Obese … Continue Reading
I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights… Continue Reading
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer “word of mouth referrals.” Which makes sense. A lawyer develops a relationship with her client, provides great service, and when that client’s friends or family needs a lawyer, the client is motivated to refer people they know to … Continue Reading
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the differences between interruption and inbound marketing, I thought it worth applying these concepts to some ways legal services consumers use … Continue Reading
If you have a law firm website you are using to drive in new leads and revenue, it’s important to make sure you are maximizing conversion on the site. In other words, you need your visitors to call, email, request a free guide download, etc. The best way to do this is to make sure … Continue Reading
In light of Google’s recent “Farmer’s Update”, farming themes have been running rampant throughout the online marketing community. So I figure, what’s one more. If you’ve ever spent any time online (or even using email), someone has probably told you that you need links to your website in order to “rank better in google.” Next, … Continue Reading
While people go online for a variety reasons, at one time or another, most people will probably use the Internet to solve a problem. In fact, aside from consuming news & stalking your friends on facebook, I would venture to guess that some form of problem-solving is probably contributes to a great deal of Internet … Continue Reading
While more and more law firms are making investments into online legal marketing products and services, too many are “jumping the gun”. In order to be effective, online legal marketing must be strategic. While becoming the next legal content farm may generate some traffic for your firm, this isn’t a long-term strategy. Before you buy … Continue Reading
I’ve been reading a book called Rework by the founders of 37Signals (creators of Basecamp an online project management software). They have a refreshing view and approach to running a small business. In one section of the book the authors discuss the concept of out-teaching the competition. The idea is that through education-based marketing, you can … Continue Reading
Great post by Nancy Myrland on the “s” word. Nancy writes: I’ve been working in legal, professional services and other service-based marketing for a long time. Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services. It somehow feels dirty, slimy, something others do, but not … Continue Reading
I came across this post at Positive Psychology News called Why Riches are not Equivalent to Happiness. The post discusses the relationship between money and happiness. In the article, Timothy So writes: To further elaborate on why the riches are not equivalent to happiness, I adopt the approach used by Daniel Kahneman, winner of the … Continue Reading
