I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights… Continue Reading
Think using social media platforms like Twitter, Facebook, and LinkedIn is alienating us from real-world interaction? Think again. In a January 2011 Pew study: 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in … Continue Reading
While people go online for a variety reasons, at one time or another, most people will probably use the Internet to solve a problem. In fact, aside from consuming news & stalking your friends on facebook, I would venture to guess that some form of problem-solving is probably contributes to a great deal of Internet … Continue Reading
Here are just a couple law marketing posts from blogs on the Lexblog network. From Bagel Tuesday: The Best Law Firm Holiday Card of 2010 - The Wall Street Journal’s Law Blog calls the holiday eCard we created for Manatt the “the best law firm holiday card of 2010.” From Raising The Bar: Raising the Bar in … Continue Reading
I came across this really interesting video called “The Thank You Economy: How Business Must Adapt To Social Media”. (Advisory, some explicit language in video) The talk brought up some really fascinating points about the way we market our services and the changes that are happening as we speak… Continue Reading
While it’s well-over 2 years old, NYT Small Business writer, Kermit Pattison’s post Managing an Online Reputation, remains one of the most insightful articles on the subject of building and nurturing your business and your professional reputation online: Your customers are talking about you — and the whole world is listening. In the time since … Continue Reading
Per usual, very important stuff from Rand Fishkin in Google + Bing Confirm that Twitter/Facebook Influence SEO: As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may … Continue Reading
I’m a huge fan of defense. I always find myself cheering for teams that play great defense. I draft defensive players in my fantasy football league much earlier than I probably should. My favorite college football player is Charles Woodson. And so, in the spirit of great defense, I want to discuss playing professional reputation … Continue Reading
I was reading a post from a blog on evolutionary psychology discussing fear. In the post, they quote 50 Cent (I know…bear with me) and Robert Greene from their book The 50th Law: In the beginning, fear was a basic, simple emotion for the human animal. We confronted something overwhelming — the imminent threat of … Continue Reading
The web is a huge place. And while there is a ton of information, needless to say, not all of it is good, a lot of it is worthless, and some of it is untrue, inaccurate, or flat-out wrong. So, how do you go about finding who/what is worth reading? Ask your sources. It starts … Continue Reading
I came across this interesting video discussing lawyers and emotional intelligence on Youtube. As the video articulates, emotional intelligence is a very important skill set for attorneys and one I think is often overlooked when evaluating what makes a successful attorney tick. … Continue Reading
In his February 2004 post, Ward Bower lists his Ten Keys To Success In A Small Law Practice. In the 6+ years since the post, the legal world (like the rest of the world) has undergone a lot change. Do these keys still hold true today? … Continue Reading
I came across this post at Positive Psychology News called Why Riches are not Equivalent to Happiness. The post discusses the relationship between money and happiness. In the article, Timothy So writes: To further elaborate on why the riches are not equivalent to happiness, I adopt the approach used by Daniel Kahneman, winner of the … Continue Reading
I’ve been reading The Big Short by Michael Lewis (great book by the way). At the very beginning of the book, before the story even starts, Mr. Lewis has a quote from Leo Tolstoy that encompasses many of the themes you are about to encounter. The most difficult subjects can be explained to the most … Continue Reading
As you may be realizing, writing for your legal blog is a little different than writing in just about any other media or format. Part social media and social networking, part online visibility tool, and part soap box, your blog truly is (or at least should be) the cornerstone of your professional presence online… Continue Reading
“I don’t have time to do social media.” ”I set up profile and am getting zero results.” ”Social media hasn’t produced one client for my firm.” These are some common complaints we hear from legal professionals about social media and social networking. While I have little doubt that these statements are true for the attorneys … Continue Reading
As the web, social media, and social networks continue to change the very nature of human interaction, it is important not lose sight of the power of face to face meetings. In Lawyer Marketing: You Have to Get Away from Your Computer to Make Rain, experienced law consulting professional Cordell Parvin shares an important point … Continue Reading
So you’re spending time blogging, attracting Twitter followers, and getting likes on your firm’s Facebook page. You’ve got 3,000 Twitter followers, 368 Likes to your Fanpage, and you throw up a blog post every once in awhile. My questions for you are: What’s your end goal with your efforts? Are you attempting to build … Continue Reading
I think one of the most difficult parts of marketing a law firm is crafting your marketing to connect with people on an emotional level. It’s the balance of achieving this while maintaining a level of professionalism and of course remaining ethical with your marketing. Unfortunately, most of the law firm marketing I see out … Continue Reading
Seth Godin wrote a post the other day entitled Betting on smarter (or betting on dumber). In the post he explains the following: Marketers fall into one of two categories: A few benefit when they make their customers smarter. The more the people they sell to know, the more informed, inquisitive, free-thinking and alert they are, … Continue Reading
Facebook is all the rage these days. Every “social media expert”, blog article, news outlet, etc. praises all the benefits of Facebook to small businesses. Now don’t get me wrong, I think Facebook has it’s place in a law firm’s marketing plan. However, I want to present a couple of things you should think about … Continue Reading
