Law Marketing Monitor

Law Marketing Monitor

Monitoring the Marketing of Law Firms in the Digital Age

Category Archives: Professional Reputation

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The Role of the Web and Word of Mouth Referrals

Posted in Law Firm Internet Marketing, Marketing, Professional Reputation
If you ask most lawyers about their best source of new clients, the overwhelming majority will answer “word of mouth referrals.” Which makes sense. A lawyer develops a relationship with her client, provides great service, and when that client’s friends or family needs a lawyer, the client is motivated to refer people they know to… Continue Reading

Legal Services Consumers & The Internet

Posted in Law Firm Internet Marketing, Local, Marketing, Professional Reputation, SEO
In a recent post at SEOmoz, master inbounder, Rand Fishkin made some excellent points on how the internet has changed how people shop for men’s clothing. Since Rand did such a nice job articulating the differences between interruption and inbound marketing, I thought it worth applying these concepts to some ways legal services consumers use… Continue Reading

Me On The Web: Google’s Tool For Online Reputation Management

Posted in Professional Reputation
A lawyer’s professional reputation is critically important and managing your reputation online can be cumbersome if you aren’t using the proper tools.  Fortunately, Google has created a tool to help streamline management of your reputation online.  It’s called Me On The Web and it’s accessible from your dashboard when you login to your Google profile.… Continue Reading

3 Crucial Facebook Security Adjustments Lawyers Should Consider

Posted in Law Firm Internet Marketing, Professional Reputation, Social Media
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends,… Continue Reading

Down On The Farm

Posted in Law Firm Internet Marketing, Law Firm Websites, Professional Reputation, Search Engine Optimization
Green Acres we are here! Have you been content farming? Your website (and professional reputation) may be suffering. If you follow what’s going on in the world of search engine marketing, you likely have heard something about Google’s Recent Panda-Farmers-Content Update: Many of the changes we make are so subtle that very few people notice… Continue Reading