Gorillas are the largest extant species of primates. Adult males, also called silverbacks, range in height 1.65–1.75 metres (5 ft 5 in–5 ft 9 in), and in weight 140–200 kg (310–440 lb). Occasionally, a silverback of over 1.8 metres (5 ft 11 in) and 230 kg (510 lb) has been recorded in the wild. Obese … Continue Reading
One of my favorite places to get inspiration for new blog posts is from our organic search traffic. Recently, one of our visitors landed on AttorneySync for the search “how long does it take to get google rankings.” And like most other things, the answer is that it depends. Let’s assume your register a new … Continue Reading
Choosing a domain name is an important decision when setting up your website. The domain you choose has far reaching implications extending from your visibility in search results to your use of the domain in offline advertising and marketing. Unlike in the offline, brick-and-mortar world, websites don’t offer any visual cues about what exactly they … Continue Reading
As the world becomes more connected, the value of trust, authenticity, and credibility is rising sharply. But who can you trust? A recent Travelzoo study in the UK seems to indicate that 81% of vacation planners base choice of hotel on web reviews. However, it’s been very well-known, for quite some time, that a significant … Continue Reading
As reported by The New York Times: Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only … Continue Reading
Green Acres we are here! Have you been content farming? Your website (and professional reputation) may be suffering. If you follow what’s going on in the world of search engine marketing, you likely have heard something about Google’s Recent Panda-Farmers-Content Update: Many of the changes we make are so subtle that very few people notice … Continue Reading
As the web and search engines continue to become more local and social, more and more small business owners are understanding the benefits of online customer reviews. Online customer reviews can serve as the difference-maker for consumers in choosing between products and services online. Further, these online reviews are playing an increasing role in search … Continue Reading
While there is little question that social signals influence search, specifically how social media signals will impact traditional seo factors is still largely in flux… Continue Reading
Here are just a couple law marketing posts from blogs on the Lexblog network. From Bagel Tuesday: The Best Law Firm Holiday Card of 2010 - The Wall Street Journal’s Law Blog calls the holiday eCard we created for Manatt the “the best law firm holiday card of 2010.” From Raising The Bar: Raising the Bar in … Continue Reading
Law firm testimonials are becoming much more important to effective law firm seo. As search engines and the web become more and more local and social, client ratings, reviews, and testimonials play an increasingly important role in terms of building visibility online. But how can legal professionals increase the quality and quantity of online reviews… Continue Reading
Per usual, very important stuff from Rand Fishkin in Google + Bing Confirm that Twitter/Facebook Influence SEO: As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may … Continue Reading
Finding the right keywords for your law firm is one of the foundational components to successful web strategy. While brainstorming, talking to clients, and using the Google Keyword Tool are all great places to start, going beyond these tools can provide a competitive advantage in terms targeting search phrases for which there is volume and … Continue Reading
photo © 2008 smlp.co.uk | more info (via: Wylio) I was speaking with an attorney last week that had called to inquire about SEO services for his firm. His firm concentrated mostly on bankruptcy and debt issues. He was tired of the bankruptcy work and wanted to move into a much more specialized, “new” niche … Continue Reading
Whether you are trying to decide whether you need outside help, are in the process of interviewing consultants, or have already retained a web strategy professional, asking some informed questions can make a big difference in your online success. Here are some basic questions that can make a big difference: Can you provide examples of … Continue Reading
As Google continues to be our “doorway to the web”, more and more business owners are recognizing the importance of understanding some basics about how Internet and search marketing work. This desire to get a peak behind the “Google curtain” has set businesses owners, search marketers, and webmasters on a quest to figure out what … Continue Reading
Different people use different words to describe the same things. While this may seem like an obvious proposition, it is easliy overlooked. This is especially true when it comes to online marketing for your law firm. The words that you might use to describe your practice, are likely very different from the words that potential … Continue Reading
I recently came across an article by a “law firm seo” consultant that stressed the importance of meta keywords on your web pages. I’m not one to “out” folks for their mistakes, but it’s very important for legal professionals to understand that meta keyword data hold VERY little, if any weight in Google’s algorithm. Here’s … Continue Reading
I’ve read that at any given time, Google is running hundreds of experiments with various search results. Sometimes you notice one of these experiments in the wild. It’s interesting to analyze such an experiment and consider where Google might be headed with it’s search results. It’s no secret that Google Places, or the Google 7-Pack, … Continue Reading
While accessing link networks can be very effective in terms of building your law firm’s web presence, developing, organizing, and managing a comprehensive link building strategy is essential to increasing your visibility for higher volume, more competitive search phrases. Generally speaking, you should identify high-quality domains that are relevant to your practice and location. In … Continue Reading
In the unequal democracy of search engines, links to a website are votes for that website. Therefore, getting a quantity of quality links to your website and/or blog, should be a large part of your web strategy. However, it’s important to understand that not all links are equal. Likewise, it’s also very important to recognize … Continue Reading
Increasing visibility in Google Places is, or at least should be, on the minds small business owners, including legal professionals. Unfortunately, Google Places isn’t the most user-friendly service that Google provides. In fact, it can be a nightmare. We’ve heard several horror stories about high visibility Google Places listings completely disappearing into local listing obscurity. … Continue Reading
It seems like everywhere you look, someone is arguing that “Content is king” online. However, the “if you write it, they will come” mantra fails much more frequently than it succeeds. Last week, I received an email from a legal professional who has been blogging for several years. He bought into the “Content is king” … Continue Reading
Earlier this month, Linda Buquet of Catalyst eMarketing made an interesting discovery with regard to some testing Google is doing with its local search results. While these tests currently appear to be in only the experimental stage, as you will see, if these changes go “google-wide” they may have a significant impact in your law … Continue Reading
Excellent work by Brent Rangen with his wiinning article: SEO for Small Business: Get an SEO Primer. The article won Bruce Clay’s Small Biz Discovery Contest to answer the question, What one recommendation would you give to small business owners to improve their online presence… Continue Reading
