I just finished checking out the NOV/DEC 2011 edition of the ABA’s Law Practice Magazine. I wanted to take a hot minute to share my take on some of the highlights… Continue Reading
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends, … Continue Reading
Think using social media platforms like Twitter, Facebook, and LinkedIn is alienating us from real-world interaction? Think again. In a January 2011 Pew study: 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in … Continue Reading
As the web and search engines continue to become more local and social, more and more small business owners are understanding the benefits of online customer reviews. Online customer reviews can serve as the difference-maker for consumers in choosing between products and services online. Further, these online reviews are playing an increasing role in search … Continue Reading
While there is little question that social signals influence search, specifically how social media signals will impact traditional seo factors is still largely in flux… Continue Reading
One of our current clients had hired a company to perform Google Maps search optimization prior to coming on board with AttorneySync. The company had been working with our client for 6 months or so prior to the start of our relationship. According to the firm, the results from the local campaign hadn’t been very … Continue Reading
I came across this really interesting video called “The Thank You Economy: How Business Must Adapt To Social Media”. (Advisory, some explicit language in video) The talk brought up some really fascinating points about the way we market our services and the changes that are happening as we speak… Continue Reading
Per usual, very important stuff from Rand Fishkin in Google + Bing Confirm that Twitter/Facebook Influence SEO: As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may … Continue Reading
Ralph Waldo Emerson said: “No man should travel until he has learned the language of the country he visits. Otherwise he voluntarily makes himself a great baby – so helpless and so ridiculous.” It’s interesting how relevant this quote, nearly two centuries old, is for lawyers marketing on the internet. Learn The Language The internet … Continue Reading
I came across this interesting video discussing lawyers and emotional intelligence on Youtube. As the video articulates, emotional intelligence is a very important skill set for attorneys and one I think is often overlooked when evaluating what makes a successful attorney tick. … Continue Reading
The Thesis theme for WordPress is one of the most popular and flexible themes on the market. I know of several popular legal blogs, including The Lawyerist and AttorneySync’s Lawyer Marketing Blog, that make use of the theme. After a week of back and forth between Chris Pearson, the creator of Thesis and Matt Mullenweg, … Continue Reading
So you’re spending time blogging, attracting Twitter followers, and getting likes on your firm’s Facebook page. You’ve got 3,000 Twitter followers, 368 Likes to your Fanpage, and you throw up a blog post every once in awhile. My questions for you are: What’s your end goal with your efforts? Are you attempting to build … Continue Reading
Facebook is all the rage these days. Every “social media expert”, blog article, news outlet, etc. praises all the benefits of Facebook to small businesses. Now don’t get me wrong, I think Facebook has it’s place in a law firm’s marketing plan. However, I want to present a couple of things you should think about … Continue Reading
