Law Marketing Monitor

Law Marketing Monitor

Monitoring the Marketing of Law Firms in the Digital Age

Category Archives: Social Media

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3 Crucial Facebook Security Adjustments Lawyers Should Consider

Posted in Law Firm Internet Marketing, Professional Reputation, Social Media
The following is a guest post by social media consultant Lior Levin. Everyone has moments in their past that they wish they could hide from the professional world. Unfortunately, Facebook friends have a way of bringing up those past indiscretions for everyone to see. The whole objective behind Facebook is to exchange information with friends, [&hellip… Continue Reading

Social Media & The Real World

Posted in Networking, Social Media
Think using social media platforms like Twitter, Facebook, and LinkedIn is alienating us from real-world interaction? Think again. In a January 2011 Pew study: 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in [&hellip… Continue Reading

Client Review Sites

Posted in Law Practice Management, Local, Search Engine Optimization, Social Media
As the web and search engines continue to become more local and social, more and more small business owners are understanding the benefits of online customer reviews. Online customer reviews can serve as the difference-maker for consumers in choosing between products and services online. Further, these online reviews are playing an increasing role in search [&hellip… Continue Reading

Be Careful Who You Work With: A Google Maps Horror Story

Posted in Ethics, Law Firm Internet Marketing, Local, Social Media
One of our current clients had hired a company to perform Google Maps search optimization prior to coming on board with AttorneySync.  The company had been working with our client for 6 months or so prior to the start of our relationship. According to the firm, the results from the local campaign hadn’t been very [&hellip… Continue Reading

Social SEO

Posted in Law Firm Internet Marketing, Networking, Search Engine Optimization, Social Media
Per usual, very important stuff from Rand Fishkin in Google + Bing Confirm that Twitter/Facebook Influence SEO: As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may [&hellip… Continue Reading

Learn The Language Before You Travel Online

Posted in Law Firm Internet Marketing, Social Media
Ralph Waldo Emerson said: “No man should travel until he has learned the language of the country he visits. Otherwise he voluntarily makes himself a great baby – so helpless and so ridiculous.” It’s interesting how relevant this quote, nearly two centuries old, is for lawyers marketing on the internet. Learn The Language The internet [&hellip… Continue Reading

Thesis Theme For WordPress Is Going GPL (Well Sort Of)

Posted in Law Firm Websites, Legal Technology, Social Media
The Thesis theme for WordPress is one of the most popular and flexible themes on the market.  I know of several popular legal blogs, including The Lawyerist and AttorneySync’s Lawyer Marketing Blog, that make use of the theme. After a week of back and forth between Chris Pearson, the creator of Thesis and Matt Mullenweg, [&hellip… Continue Reading